"I certainly never write a review about a book I don't think worth reviewing, a flat-out bad book, unless it's an enormously fashionable bad book." --
says, John Gardner in Conversations with John Gardner
Quoted from 'Dictionary of Library and Information Science Quotations'     Edited by Mohamed Taher & L S Ramaiah. ISBN: 8185689423 (New Delhi , Aditya, 1994) p.150. Available @ Amazon.com

Saturday, July 01, 2006

Web Vastu or A Spiritual Worldview for Marketing Website

Is your Website spirit savvy?
Is your Website not getting traffic and you have nightmares?
If yes, read the new book: Web Vaastu

Ancient Asian beliefs spin new Web for India online, June 27 2006, REUTERS, Express Network Reports.

Spent a fortune on a flashy new Web site but still no one visits it? Tired of seeing your company slide down search engine listings?
Firms in India are now turning to the ancient philosophies of vaastu shastra and Chinese feng shui, used for centuries to bring balance and harmony between man and the environment, in a bid to boost their businesses through "balanced" Web pages.
Believers in vaastu shastra say the Indian science, which seeks to create harmony between nature's five elements - earth, fire, water, air and space - man and objects, can be directly applied to the Web, just as it is to home design.
"Just as the world comprises of the five basic elements, each Web site has five elements and these need to be in balance with one another," says Dr Smita Narang, author of Web Vaastu, a new book that marries vaastu laws with the Internet.
The book has proved popular with businesses.
"Earth is the layout, fire is the colour, air is the HTML, space is name of the Web site, and water is the font and graphics," says Narang, adding that each must be chosen carefully and strike a balance with the other.
Narang, a vaastu expert who has spent four years analysing around 500 sites, says a Web site that is not designed according to vaastu rules will have few hits and will negatively affect the business.
Followers of feng shui, which promotes the idea of the removal of unnecessary objects to allow free flow of energy, say this Chinese science can also be used for the same purpose.
"A Web site where the colours hurt your eyes, the music offends your ears or has too much information is probably too cluttered and does not give a positive flow of ch'i," says Vikram Narayan, a Mumbai-based feng shui practitioner.

Media coverage and other news items from the website: http://www.webvastu.com

A word from other reviewers:
  • A word from Vasanth Dharmaraj's Blog on the book
  • The Lies of Web Vastu
  • Google Blog search shows more of this type of structural dynamics

    P.S. I could not get a copy of this book for review for many reasons. My observations / comments are not included here. Hence, my advise is: Do everything to understand this worldview, or Do nothing.

    Subir Kr. Datta said...

    I am a Vaastu Consultant since 1990 and is unable to digest the quiz that if the residence and the office is not as per the tenants of Vastu, how the web help.
    Again, the PORN sites get the maximum hits ...........: Are those sites made as per Vaastu !!


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    Subbir Kumar Datta said...

    @ Your Astro Guru,

    So, do you mean all the Porn Sites adhere to these principles ?