"I certainly never write a review about a book I don't think worth reviewing, a flat-out bad book, unless it's an enormously fashionable bad book." --
says, John Gardner in Conversations with John Gardner
Quoted from 'Dictionary of Library and Information Science Quotations'     Edited by Mohamed Taher & L S Ramaiah. ISBN: 8185689423 (New Delhi , Aditya, 1994) p.150. Available @ Amazon.com

Sunday, December 30, 2012

ForeSee Survey names best and worst websites

PS. This is not my review. Courtesy: TIMES OF INDIA and cuhea.com. Web Outperforms Mobile; Amazon, Avon, Apple Debut on Top of Retail Edition of ForeSee Mobile Satisfaction Index: ForeSee Results See more details:
  • Online shopping: Survey names best and worst websites
    Amazon.com remained the best website for shopping online, while JC Penney suffered the largest drop in customer satisfaction of any major online retailer this holiday season, according to a survey released on Thursday. Flash sale sites Gilt.com and RueLaLa.com were among the worst performers in online shopping satisfaction this season, according to ForeSee's Holiday E-Retail Satisfaction Index. continue reading
  • Apple scores big bump in customer satisfaction
  • Thursday, November 08, 2012

    To Link, or Not To Link: Revisited

    PS. This is a continuing post, to be updated regularly. Linking a website, has led to a major debate. The following articles relate to the debate and give you insight on how libraries or law abiding institutions can avoid the problems:
  • Latham, Joyce M. To Link, or Not To Link. School Library Journal, May 2, 2002;48(5):20.-- Latham, J. M. (2002). To Link, or Not to Link. Library Journal, 127(7), 20. Abstract: Discusses the policies of libraries concerning Web sites considered to be important by the libraries. Importance to libraries of policies concerning links to library Web sites; Evaluation of Web sites; Need for libraries to be selective in Web sites linked to library sites; Mention of the Bettendorf Public Library in Iowa.
  • Pike, G. H. (2002). To Link or Not to Link. Information Today, 19(6), 20. Abstract: Focuses on the legal issues associated with hyperlinks and hypertext on Web sites. Copyright of Web site contents; Lawsuits which illustrate copyright issues such as that between Ticketmaster and Tickets.com involving the practice of deep linking; Changing nature of these legal issues; Suggestion that hyperlink issues bear watching.
  • Shkolnikov, T. (2002). To Link or Not to Link: How to Avoid Copyright Traps on the Internet. Journal Of Academic Librarianship, 28(3), 133. Abstract: Discusses the problem of avoiding Web-related copyright liabilities in library activities, including legal ramifications of linking and librarians' responsibility for the content of the linked sites. Major source of copyright conflicts; Details of various court cases about copyright liabilities of libraries; Recommendations for librarians.
  • Battisti M. «To Link Or Not To Link» (1). Hyperlinks, liabilities and responsibilities. IFLA Conference Proceedings. November 2003;:1-12
  • Shkolnikov, Tanya. 2002. "To Link or Not to Link: How to Avoid Copyright Traps on the Internet." Journal Of Academic Librarianship 28, no. 3: 133. Abstract: Discusses the problem of avoiding Web-related copyright liabilities in library activities, including legal ramifications of linking and librarians' responsibility for the content of the linked sites. Major source of copyright conflicts; Details of various court cases about copyright liabilities of libraries; Recommendations for librarians.
  • Web Site Linking: Right or Privilege, by Richard A. Spinello, June 4-5, 1999
  • Stanford Copyright & Fair Use - Connecting to Other Websites --Two common ways websites connect to other sites are linking and framing.
  • Publishing and Linking on the Web - W3C Working Draft 18 September 2012 Abstract: Hyperlinks are an essential part of the web. They give additional information and added value to a website. But various court actions indicate that hyperlinks could also imply additional liabilities. At first, hyperlinks allowed the addition of cross-references. Today they also raise several legal issues. Other possible misappropriations arise from the non-observance of ethical guidelines or netiquette. The purpose of this paper is to present the various types of hyperlinks, then the liabilities which some of them could incur in order to avoid them, while keeping in mind the basic principle of freedom of information. Links and Law: Myths
  • Myth one: "A normal link is an incitement to copy the linked document in a way which infringes copyright".
  • Myth Two: Making a link to a document makes your document more valuable and therefore is a right you should pay".
  • Myth three: Making a link to someone's publicly readable document is an infringement of privacy. continue reading
  • Frequently Asked Questions (and Answers) about Linking Ways to build if you choose to:
  • How to Build Links Fast: 101 Tips & Strategies, seobook.com
  • 9 Mistakes You're Making on LinkedIn OWNERS' MANUAL | Jeff Haden
  • Saturday, September 08, 2012

    Wiki in the news again: Philip Roth's The Human Stain

    Extract:
    Dear Wikipedia,
    I am Philip Roth. I had reason recently to read for the first time the Wikipedia entry discussing my novel “The Human Stain.” The entry contains a serious misstatement that I would like to ask to have removed. This item entered Wikipedia not from the world of truthfulness but from the babble of literary gossip—there is no truth in it at all.  Read more: September 7, 2012,
    The New Yorker

    Sunday, August 19, 2012

    State-of-the-art of Library and Information Science (LIS) Programs in India

    Here is a brief review of the following article:
    Mehra B, Potnis D & Morden J. An exploratory study of the nature and composition of current library and information science programs in Indian state universities, Perspectives in International Librarianship 2012:1
    This article is a study of the performance of LIS programs in state run universities.
    What I notice form the above article is, it's data: a) is a mixup of formal and informal LIS programs, b) pertains to those universitites that have a web-based 'presence' ONLY, and c) depends on any link as a website for the concerned LIS program, etc.
    I would not go to a third party's website/portal (e.g., LIS department website included is: http://india.studybot.org/) and presume such a site is official, authentic and dependable source for a national level study!!!
    My humble opinion (without any disrespect to the otherwise serious, major contribution, by the authors): I think the above study, to be a true review of the current situation, should have included the major players: core/oldest/leading universities with LIS programs in India (in the study missing universities are, such as, Delhi, Bombay, Madras, Karnataka, Mysore, Aligarh, Calicut, etc.).
    Missing I say so, not because these are my friendly universities, rather because the area of comparative librarianship requires NEAR/fitting criteria to match and then explore. For e.g., by the date of establishment listed in the article: it includes, BHU, 1941; Calcutta, 1945; Assam University, 2009; and Karnataka State Open University, no date). Similarly, comparing those that offer only or any program: Bachelor M.Sc. M. Phil. Ph.D. & Other, makes any senses?
    Furthermore, I quote: "The data in Table 3 indicates a total of 27 universities that offered master level degree programs however seven of these were branch campuses of the same university in multiple locations." [end of quote]. 
    What will be the results of such a comparative analysis of a sub-continent/civilization (that has not just states, rather nation-states, according to a sociologist)???
    In my experience, comparative study, is not just 'feeling about the similarities' in oranges and apples, nor looking at Nagpur oranges with Kashmir Apples or Ooty Apples (moreover, randomly picking by impulse, i.e., pick it if-you-find it in your way).
    Anyways, the above study should inspire those at the helm of affairs to start, a real and systematic comparison of state-owned, private and other LIS programs that are offering formal way (classroom), and another study for informal programs (online/distance/remote/off-site/blended, etc.). 

    Given below is a comment From Dr. R Shalini (based on my review):
     I have only one comment —appalling!

    This is just the tip of the iceberg. Today every one thinks that by reading some papers/studying some websites/portals they can do research and then publish the same. Journal publishers/conference organizers need papers to fill their pages (registrations) and so naturally inclined to publish them (and turn a blind eye to the objectives/methods of research)!

    So a researcher whimsically chooses a source -- (in this particular case (http://india.studybot.org/) and the source of data does not include a certain department of LIS, which has been offering an LIS program for the last 47 years (for example University of Mysore) (you are damned!) and you do not exist and not counted!

    First and foremost, I had not heard of this portal  (studybot) and after getting your mail, visited the same and once again appalled to find that the top 10 universities include universities such as Symbiosis, Sikkim Manipal  (and excludes top universities such as University of Hyderabad for example)!

    With a view to introduce some academic rigor, we at the University of Mysore introduced a clause in the Ph.D. regulations (two published papers-- a must). The result? Every Ph.D. student/guide sends a mail to some journal publisher (editor) and routinely gets an acceptance letter to all and sundry papers from the said journal and so the compliance is met!

    Conference Organizers are also similarly placed—since you need papers to include in your conference proceedings and people to attend your conference, routinely accept all papers—no peer review, nothing of that sort.

    This is the state of affairs of research/research publications in India.
    In the name of research (done for the sake of NOT research but the degree of Ph.D. and conference/journal paper publications), today there is a nexus between the researchers/research supervisors/academic publishers/Conference organizers.
    Quality is expensive; don't expect it to be available dime-a-dozen.
    Long live academic rigor and integrity!
    ---
    Shalini
    Dr. Shalini R.Urs
    Executive Director and Professor
    International School of Information Management
    University of Mysore
    Manasagangotri
    Mysore - 570006
    Phone :  + 91 821 2514699 
    Fax      :  +  91 821 2519209 
    www.isim.ac.in
    ISiM - Management School of IT. Technology School for IM
    Comment by Dr. Abdul Majid Baba:
    Presently we are having having near about 120 institutions in India imparting Library Science Education including Universities, Polytechnics, Associations, DRTC etc. 100 Universities approx impart library science education. 
    Dr.Abdul Majid Baba
    Allama Iqbal Library
    Deputy Librarian
    9419014203
    abmbaba@kashmiruniversity.ac.in
    Comment by Dr. M P Satija:
    There is a Ph.D topic like this:
    "A socio psychological study of the breast feeding habits of black skinned economically weaker infants from urban slums of South central Punjab".

    In the sample the researcher studied four children three of them were orphans.

    Similarly I received a Ph.D thesis for evaluation which studied only four libraries and three of them had no librarian for long. Jai Ho
    Dr M P Satija, UGC Emeritus fellow
    Dept of Library & Inf Science,
    Guru Nanak Dev University
    Amritsar-143005,India
    0091-(0)183-5012654(R)
    0091-9463169696
    Comment by Dr R.S.R.Varalakshmi:
    The article is a good attempt to explore the LIS education programmes in India. I heart fully appreciate the attempt as an LIS teacher. However the findings do not show a true picture of LIS Education in India. My observations are as follows:
    1. “Unfortunately, there have been no comprehensive and detailed studies of government-managed state universities and colleges in India, or analysis of government support or lack thereof, of LIS educational programs in these institutions. This article begins to address these questions by exploring the nature and composition of LIS programs in state universities and colleges in India.” (P 3)

    The statement indicates the authors are not aware of the higher education system in India. The Departments of LIS under State Universities are functioning under clearly defined regulatory structure.

    “Education is listed in the Concurrent List of the Constitution. Therefore, both the centre and the states can make laws with regard to education. In addition, the centre can determine standards for higher educational institutions while the states can incorporate, regulate and wind up universities.

    “Higher education is regulated by multiple authorities. The University Grants Commission (UGC) regulates universities and colleges teaching general subjects. It has the power to determine and maintain standards and disburse grants.” http://www.prsindia.org/billtrack/cover-note-on-higher-education-1360/)

    Therefore:

    a) LIS education programmes in Universities, traditional Central and State Universities or Open University systems are being supported by the Government; legally with State Universities Act and University Grants Commission (Central funding body) and politically with Ministry of Human Resources Development (MHRD, Govt of India). b) The UGC Modular Curriculum (Chairman Dr C.R.Karisiddappa), 2001 has made an analysis of all LIS courses in India that helps to understand the structure of LIS education in the country. c) A good number of studies have already been conducted on LIS education in India and the special issue of DESIDOC Journal of Library and Information Technology 30(5) 19-31 is a recent source besides many other research articles.

    2. There are no criteria for selection of sample (30 Departments of LIS) for study as some are Central Universities (BHU), majority State Universities and few Distance Education (Magadh, Karnataka State Open University etc.). For example, in Tamilnadu University of Madras (established 1857) is the pioneer in initiating LIS courses with the efforts of Dr S.R.Ranganathan and its website provides complete details. Instead Alagappa University has been chosen for study. Similar is the case in other States too.

    I think it is not proper to compare the student intake and faculty strength and faculty student ratio as it varies between regular and distance education programmes.

    3. The data provided is also not correct in certain institutions (though I have not made complete verification). For e.g. Andhra University intake of students is 40 per year (as per website info) i.e. 80 students of MLISc (2 year integrated course) per annum but Table 4 displays it as 190.

    Dr R.S.R.Varalakshmi, Professor (Rtd), Visakhapatnam - 530 022



    More comments to follow...

    Wednesday, July 18, 2012

    Like ‘Rotten Tomatoes’ for books: reviews to use

    Greg Quill, Toronto Star,
    Extract:
    A couple of young Canadian web specialists have come up with a useful tool that will help you select good books to read, using the reviews of mainstream literary critics. Taking their cues from Rotten Tomatoes, the popular website that aggregates the work of professional movie reviewers around the world, Sarnia native Rahul Simha and his tech-savvy buddies, Canadian Vish Chapala and American Mohit Aggarwal, have built a website, idreambooks.com, that collects, aggregates and links the published works of professional book reviewers.continue reading

    Monday, June 18, 2012

    Reading now: The Generation X Librarian

    The Generation X Librarian: Essays on Leadership, Technology, Pop Culture, Social Responsibility and Professional Identity, by Martin K. Wallace, Rebecca Tolley-Stokes and Erik Sean Estep, McFarland, 2011.



    Extract:
    Generation X includes those individuals born roughly between the years 1961 and 1981. This generation has faced unique advances in technology, environmental degradation, and widening economic injustice, all of which affect libraries and librarians. This collection of critical essays showcases the unique qualities and challenges that face Generation X librarians. Topics covered include management and leadership, rapidly changing technology, social attitudes and stereotypes within popular culture, and how Generation X librarians have responded to or developed upon those themes. This book fills many of the gaps present in the professional literature on librarianship and our younger generations.


    What to reviewers say:
    This is a fine collection that represents a good diversity of perspectives on Generation X in the library. It's a good read, no matter what your age, and I highly recommend it. -- By Kerol Harrod

    Friday, May 18, 2012

    Reading now: Technology Training in Libraries

    Technology Training in Libraries (Tech Set #6) by Sarah Houghton-Jan, Neal-Schuman Publishers, 2010.

    What do the reviewers say:
    This should prove an essential resource for librarians responsible for implementing training and employee development programs. [Houghton-Jan is a 2009 LJ Mover & Shaker.]" --Library Journal, June 2010
    "Houghton-Jan…offers a guide to help all types of libraries implement low-cost, comprehensive, and effective programs for staff to learn new technology skills." --SciTech Book News, June 2010



    Extract:
    Your library plays a crucial role as your community's epicenter for technology whether you provide skill building resources, free access to the Web or both. To deliver top service to your Web-savvy users, you and your staff must stay up-to-date with the latest technology skills and trends. This invaluable new guide in The Tech Set® series from renowned consultant, speaker, and technology instructor Sarah Houghton-Jan presents practical, start-to-finish guidance so you can easily and successfully implement a low-cost, comprehensive, and effective staff technology training program in your library. Houghton-Jan outlines various types of technology training programs and helps you determine which one is right for your library. You'll learn how to create a list of important technology skills to include in training, how to integrate popular technology training tools into your program, and best practices for dealing with common problems like working with different learning styles, dealing with difficult learners, and finding a suitable location. There are tips for marketing your program to supporters and skeptics alike, as well as guidelines for evaluating its success. Whether you're an experienced technology instructor or a first-time trainer, this new 'Tech Set' title will help you develop thriving, easy-to-implement, and budget-friendly technology training programs in your library.

    Sunday, April 22, 2012

    Blogger Interface Upgraded -- The Good News and the Not So Good News



  • Good NEWS: My Blogger Tricks:
    EXTRACT:
    All BlogSpot blogs will be automatically upgraded to the new blogger look so that it may blend other Google Products. With the introduction of Google Plus , developers at Google have given the same design and look to every Google service to keep things simple. The current interface at draft.blogger.com will now be officially launched at Blogger.com from First April 2012 onwards. This upgraded interface has many new features and is a lot faster. All your favorite blogging actions now have several shortcuts thus making your blogging experience even more worthwhile. We will also learn how to turn back to old blogger look or switching back to old user interface. Lets have a quick look at some of the important changes. Continue reading

  • Not So Good NEWS: Dave Lucas: New Blogger Interface Problems
    EXTRACT:
    I woke up this morning with that new sluggish blogger interface shoved down my throat!
    Well, I thought, if I could find a way to zap facebook's timeline... I could handle this!
    UPDATE (10:30pm) The alleged "upgrade" has also crippled blogger's ability to read and publish posts that are "scheduled" - such posts must now be published manually.
    I prefer the old, more compact, version of blogger's interface: here's why:
    The opening interface looked like it was "buffering" the way a music video does on dialup. Hey, I'm on BroadBand!
    It took much longer than usual than upload a post.
    Trying to get an image up was a real bitch. The pictures just wouldn't stay centered as programmed.
    The new interface seems to hate it when you're editing the template HTML.
    And to add insult to injury, anyone doing blogger work on an iPad is SOL! (Continue reading)

    What others say:
  • The Thinking Mother: New Blogger Formatting Problems: Sorry
  • The Real Blogger Status: Better Get Into The New Blogger GUI Soon ...
    The New Blogger GUI (2011) was pushed out, during the past week, to a number of blog owners - and the complaints are showing up in Blogger Help Forum: Something Is Broken. Some are polite.

    Please, Blogger - allow us the option of staying with the old format.

    and some less polite

    Are you listening Google? Your new interface SUCKS!

    Only one thing is obvious - many people, suddenly finding themselves using the New GUI, do not like the New GUI.
  • www.allblogtools.com Three Issues/Problems With new Blogger Read_Me / Jump_Breaks And How-To-Fix-It
  • Dreamz~n~Wishz: New Blogger Problems
    Anybody else having trouble navigating this new blogger? They auto switched me over today and I can't seem to find my way around very easily. And I can't add to my blog list on my page. And I have no little pencil icon to click on to make edits. I think they are in the process of working out bugs...but I was doing just fine with things the way they were and I don't like change when "it wasn't broke for me...so please don't fix it". Grrrrr.... And on top of that today is Picnik's last day. So sad. Adjustments and adapting, Lisa...you can do it. Sigh.
  • Orange Crate Art: The new Blogger interface, unliked
  • productforums.google.com: I'm getting an error message when I try to embed a custom template ...
  • Continued problem with Blogger Server - Women's League for ...
  • Blogger Interfaces Compared @ Digital Waffle: The Ultimate Tech Blog for Everything Tech


    Solutions
    :
  • Vertical pictures turned horizontal - solution How to revert custom domain back to blogspot @ the original Blogger Tips and Tricks
  • Bloggerati: How to install a new blogger template.
  • Defence and Freedom: The new Blogger interface sucks
  • Blogger New Interface Layout @ Simple Blogger Tips - Simple Blogging Tips, Tutorials, Hacks, Guides, Help and More! Only for Blogspot Bloggers!
  • Post a video in the "updated blogger?" The icon is not available ... www.google.com › Help forum › Blogger › How Do I?
  • [Pro] Blogger template problem @ FreewayTalk
  • Updated tabs of new blogger platform | Techblaster.NET
  • Monday, April 09, 2012

    Revisiting the gap between intention, action and the results in relationships

    "Action is based on Intention." Prophet Muhammad (PBUH), Hadith An-Nawawi, Number 1







    Herein questions are many, including:
    One Wants To Say ‘Love’ When in actually Means ‘Sex’? Or
    One simply means to say I have a friend who is not a friend-indeed!!!
    Is feminism, in the West (e.g., the US), same-as, feminism in the east (e.g., India)?
    Socio-psychologically speaking, is dating considered the same, in the East (India for instance) as against the West (America for instance)?

    In short, is it all about intentions, actions and the resultants? Are these role models imported, more so, from Bollywood (a.k.a. West) and Hollywood (a.k.a. East), just to compare and see the meeting or diverting trends!!! Or is it an extended social nexus, which is more cultural, spiritual and historical? What do you say???

    Reading now:

  • 'A Man. A Woman. Just Friends?' by William Deresiewicz, NYTimes.com
    I cannot think of another area of our lives in which there is so great a gap between what we do and what our culture says we do. But may be things are beginning to change. Younger people, having grown up with the gay-rights movement and in many cases gone to colleges with co-ed dormitories, are open to a wider range of emotional possibility.

    Friendship between the sexes may no longer be a political issue, but it is an issue of liberation: the freedom to love whom you want, in the way that you want. Maybe it’s time that we all took it out of the closet. Continue reading

  • Love and sex in India: Why some Indian men can't take a hint, Courting or harassment: What happens when Western women mix with the locals? by Hanna Ingber, GlobalPost
    Australian journalist Virginia Moncrieff, who has worked across Asia, Africa and the Middle East, remembers being in India and having a long chat with a university student. She gave him her phone number, and he proceeded to call and text countless times a day.

    “I still can't figure out why, when I was so obviously displeased and bothered by the endless, endless calls that my new ‘friend’ just could not, and would not, stop contacting me,” she wrote in an email.

    According to cross-culture and gender specialists, this behavior in "new India" is a result of shifting social norms, a low level of interaction between opposite sexes, influences of pop culture and differing interpretations of power dynamics between men and women.

    As Mumbai changes and modernizes, there is confusion over what type of behavior is acceptable in personal as well as work environments, says Jerry Pinto, author of "Surviving Women," a manual of gender politics in India. Continue reading

  • Real life couples don't sizzle onscreen ...
    In more than a few instances in the past, Bollywood stars who have become increasingly public about their love life have disheartened viewers (and directors) with their lack of comfort and uneasiness when it comes to portraying love scenes onscreen...

    Though Hindi films are no longer shy of intimacy, many Bollywood actors, especially those who are real-life couples, continue to look uncomfortable with such scenes. continue reading

    On the same shelf:
  • Love in the Time of Globalization: Indian and American National Identity in Romance Cinema
  • Modesty in a Culture of Immodesty: Does it have a place?
  • Concealing to Reveal: Modesty in Pope John Paul II’s Theology of the Body
  • Physical, Emotional & Verbal Immodesty | The Rock of Roseville
  • She’s my girl ‘friend’ not my ‘girlfriend’
  • What is Infidelity? By Nisha JamVwal
  • Closing the Gap Between Intention and Action
  • Feminism in India - Indian Feminism and Sexuality - Bride Burning ...
  • Badass Muslim Girl - Bollywood used to be all about the modesty
  • SELF-ATTENTION—SHAME—SHYNESS—MODESTY
  • American Indian leader objects to vulgarity in Bollywood | The Global Indian®
  • Love & Responsibility in Sydney: March 2012
  • Do You Want To Say ‘Love’ When You Mean ‘Sex’?
  • The Case Against – The Boyfriend-Girlfriend Culture
  • The Big Question: Are women to blame for rape? - Yahoo! News India
  • BOLLYWOOD HEROINES - Mix Articles/pix - Asian Outlook
  • Ellie’s advice: Wife is overreacting to husband’s trips to strip clubs
  • Modesty of dress and Indian culture « kracktivist
  • He's a Stud, She's a Slut, and 49 Other Double Standards Every Woman Should Know, by Jessica Valenti
  • Veil: Modesty, Privacy and Resistance (Dress, Body, Culture), Fadwa El Guindi
  • Sexuality, Obscenity, And Community: Women, Muslims, and the Hindu Public in Colonial India, by Charu Gupta
  • Wanted Cultured Ladies Only!: Female Stardom and Cinema in India, 1930s-1950s, by Neepa Majumdar
  • Queering India: Same-Sex Love and Eroticism in Indian Culture and Society by Ruth Vanita
  • Films and Feminism: Essays in Indian Cinema, by Jasbir Jain
  • Marrying Anita: A Quest for Love in the New India, by Anita Jain
  • Surviving Women: a manual of gender politics in India, by Jerry Pinto
  • Impact of Bollywood on society @ much ado abt nothing
  • Impact of Bollywood on society @ Sitagita.com
  • The Impact of Bollywood: An Overview, Darshana A, Yahoo! Contributor Network
  • Monday, February 27, 2012

    Google’s Convergence Re-visited

    Googled to know what's in the news, about: "We're changing our privacy policy.""This stuff matters,"
    says a news story: "Google announced this week it intends to consolidate privacy policies and combine all of the user data it has harvested into one profile. This means that data from Gmail users would be combined with that gathered from their searches on YouTube, Maps, Google+, Picassa, Chrome and any of Google's other services..." continue reading @  Asia Times Online



    And, thus spake a Blog author @ London Review of Books:
    "...Technology companies used to emulate IBM – Microsoft emulated IBM and Google emulated Microsoft – by commoditising the complement: IBM made it cheap and easy to get parts to plug into your computer, allowing it to sell more computers; Microsoft made it cheap and easy to buy computers, allowing it to sell more software; Google made it free and easy to do anything on the internet, allowing it to sell more ads. (Apple made it cheap and easy to get music online, which led to everyone buying iPods, and to 30 per cent of all music sales going through Apple.)" continue reading : 

    World Wide Webs


    On the same shelf:

    Tuesday, February 21, 2012

    Job searching with social media for dummies - Reading now

    AT the outset it is a good resource for any job searcher, who can use his/her social networking skills from branding and communicating a message online, to all the basics of dealing with Twitter, Facebook and other sites. In short one can gain newer job opportunities!!!

    Get Exclusive Web-Extras
    Readers of Job Searching With Social Media for Dummies get access to premium content, up-t0-the-minute updates and more. Login details are in the book.
    Shows you how to easily harness social media sites
    Advice on how to brand yourself online
    Covers all of the latest and most popular social media sites: Google, Twitter, Facebook, LinkedIn, and more

    Read Excerpt: Chapter (PDF)
    Search inside this book
    By Joshua Waldman (ISBN: 9780470930724), Wiley, John & Sons, 2011.
    Table of Contents
  • Part I: Preparing for Your Job Search;
    Chapter 1: The Lowdown on Social Media for Job Hunters; Chapter 2: Setting Yourself Up for a Successful Job Search; Chapter 3: Reviewing the Basics of Online Networking
  • Part II: Marketing Yourself with a Personal Brand;
    Chapter 4: Personal Branding; Chapter 5: Crafting Keywords, Value Statements; Chapter 6: Communicating Your Expertise Online by Blogging; Chapter 7: I've Been Googled! Managing Your Online  Reputation
  • Part III: Crafting Web Résumés with LinkedIn, Video;
    Chapter 8: Updating Your Résumé for an Online Audience; Chapter 9: Using LinkedIn to Put Your Best Profi le Forward; Chapter 10: Producing a Compelling Video Résumé;
    Chapter 11: Taking Advantage of Other Online Résumé Options;
  • Part IV: Using Twitter, Facebook, and Other Sites to Find a Position;
    Chapter 12: Uncovering the Hidden Job Market with Twitter; Chapter 13: Using Facebook as a Job Hunter; Chapter 14: Getting Familiar with Lesser-Known Sites for Job Hunters;
  • Part V: Executing Your Proactive Social Media Job Hunt Strategies;
    Chapter 15: Tracking Down Opportunities, Companies, and People to Target; Chapter 16: It's About What I Can Do for You: Discovering a Company's Needs; Chapter 17: Embracing the Informational Interview for an Insider Advantage; Chapter 18: Engaging with Hiring Managers through Social Media;
  • Part VI: The Part of Tens;
    Chapter 19: Ten Ways the Job Search Has Evolved in the 21st Century; Chapter 20: (Almost) Ten Ways to Stay Up-to-Date with Social Media Changes; Chapter 21: Ten Common Mistakes People Make When Using Social Media Sites