Why user reviews are worthless: Customer Reviews!!!

PS. This is not a review from my desktop.

By Christopher Null

Why user reviews are worthless - Computers - Yahoo! Canada Tech

Say you are in the market for a new frying pan. How do you go about figuring out which one to buy?

If you're like many shoppers, you probably log on to Amazon.com or another shopping site, poke around to find the size you want and something that's in your price range, but still find yourself faced with a choice of maybe a dozen potential options. How do you pick from that point? If you don't go with the cheapest of the lot, chances are you'll buy one based on which has the best rating as provided by prior purchasers of the item."...



"Bottom line: Merchants may try to temper this stuff, but as a consumer, you need to keep your expectations in check, too.

For more on this topic, I invite you to check out my book on film criticism, which has several pages devoted to grade inflation. I'm happy to report it has a perfect five-star rating on Amazon.com, so you know it's good. continue reading

On the same shelf:

Citation links @ Amazon by Dr. Mohamed Taher