How would you rate this situation that lets web visitors decide layoff

PS. As an independent market researcher and not paid by any to do so, I would highly appreciate your opinion on this technique:



In news today:
Ad agency lets web visitors decide layoff
Dec 21, 2008 04:30 AM

Susan Pigg LIVING REPORTER @ The Toronto Star
"A Brussels advertising agency has come up with a novel, new-age solution to the economic downturn – a social layoff site of sorts where you can help decide, with a click, which of its eight employees should be laid off come January.
"Take your courage in one hand and your mouse in the other," says the ironically named company, So Nice, which has created a website that's the online equivalent of The Apprentice – minus the limo rides and the rich rewards." continue reading

See also what comments are @ The Toronto Star +++ Snopes.com

NB. Thanks to BPWebNews for the polldady's lead