36 Blog Rules to Keep You in Business

If ou are a corporate blogger or interested in what works in blogsphere, you have Nancy Flynn's excellent book that tells you have far, how much and how deep should you go, and more so what are the boundaries that you should be aware. [Info courtesy: Microsoft Momentum, June 2007: 7]

BLOG RULES: A Business Guide to Managing Policy, Public Relations, and Legal Issues by Nancy Flynn (AMACOM Books, 2006)
Here are some rules to keep you and your business in business and out of court.
Blog Rule #1: The blog is an electronic communications powerhouse.
Blog Rule #2: Business blogs are not necessary or appropriate for every organization.
Blog Rule #3: Savvy business owners and executives must learn how to strategically and successfully manage the blogosphere today.
Blog Rule #4: It’s the casual, conversational, anything-goes nature of the blog that makes it both so appealing to blog writers and readers.
Blog Rule #5: An organization without an external blog program may risk losing position, market share, reputation, and sales to tech-savvy competitors.
Blog Rule #6: The strategic management of blogs or any other electronic business communications tool begins with the establishment of written rules and policies governing usage and content.
Blog Rule #7: A business blog opens the organization up to potential disasters.
Blog Rule #8: Management, technology, and the legal system have not yet caught up with the potential benefits and risks of business blogging.
Blog Rule #9: Strategic blog management begins with the establishment of a clear objective.
Blog Rule #10: Don’t allow IT (or legal, records management, or human resources) to dictate your business blog program.
Blog Rule #11: Require employees to sign a confidentiality agreement to protect trade secrets and confidential data belonging to the organization, employees, customers, business partners, and other third parties.
Blog Rule #12: Use discipline to maximize employee compliance with blog rules, policies, and procedures. continue reading Blog Rule # 13 - 36

From The Critics
Business Times (New Haven, CT):
Blog Rules is the one guide readers need to help ensure that their organizations are helped and not hindered by this revolutionary tool.
Niche Magazine:
Since the rules about business relationships and blogs can be hazy, Nancy Flynn has written an essential guide..
Library Journal:
Flynn's book... is more strictly for CEOs fearful of blogging. [continue reading these critical notes at bn.com]

Table of Contents (sample, see full list at bn.com)
Ch. 1 Why blog rules? 3
Ch. 2 Blogs pose unprecedented risks to business 13
Ch. 3 Start with a clear objective : why blog? 20
Ch. 4 Proceed with caution : self-assessment for would-be business bloggers 26
Ch. 5 Treat blog posts as business records 39

GANGA: A Journey Down the Ganges River

Om Jaya Ganga Mata: Theme music



PS. This review is not mine.
Jai Ganga Maatey, by Sardar Khushwant Singh
The Ganga is 1,516 miles long from its source at Gangotri to the Bay of Bengal. Many of the world�s rivers are much larger and broader, e.g. the Nile, Amazon, Yangtze and Mississippi are more than twice as long. Many are much larger than the Ganga as well and have steamers plying on them. A few are historic, e.g. the Indus from which India derives its name.

All are loved by people who live along their banks. To the English their biggest river is Father Thames. The Mississippi was immortalised by Paul Robeson singing Ole Man River. But no river in the world has commanded so much worship as the Ganga. She comes from the Milky way through the tresses of Lord Shiva down to the earth. Most Indians revere her as their mother. Even a Muslim like the poet Mohammed Iqbal referred it as the base of Aryan settlement in India:

Ai aab-e-rood-e-Ganga
Voh din hai yaad tujh ko
Utra teyrey kinarey ttha kaarwaan hamaara

(O ye limpid waters of the Ganga
Remember you the day
When our caravan reached your banks
And settled down to stay.)

Even a non-believer like me used to make it a point to go to Hardwar once a year to watch the aarti at sunset at Har-ki-Pauri and join the throng in shouting "Jai Ganga Maatey � Victory to thee Mother Ganga."

There is no logic behind worshiping the Ganga, nor any basis for believing that its waters have healing properties.

Nevertheless, from times immemorial our rulers, including Muslims, get their drinking water from Hardwar.

The same water channelised in canals or taps is not sacred; only that brought from Rishikesh in Hardwar passes the test of sanctity.

It is from that that Kanwarias in their thousands fill their water pots and trudge to distant towns and villages to sell it. People anxious to go to heaven come to die or at least be cremated by the Ganga�s banks. Around Varanasi there is a taxi and rikshaw service to bring corpses from adjacent towns and villages to the Ganga: it is known as the Swarg Mail. Though we worship the Ganga, we rob it by diverting its waters into canals, block its flow by erecting dams, and foul its stream by human excreta and factory effluents. At places you can�t bear the stench it emits. We are that kind of people.

You can read all about it in Ganga by Julvana Grandall Hollick (Random House). He is columnist and TV film producer. He & his wife did the entire length of the river Alpha to Omega. It makes delightfully informative reading. Source: Deccan Chronicle

About the book / author:
Combining travelogue, science, and history, Ganga is a fascinating portrait of a river and a culture. It will show you India as you have never imagined it.

Julian Crandall Hollick is an award-winning producer and writer of radio documentaries. His programs have aired on NPR, the BBC, and CBC in Canada, and his writing has appeared in publications including Smithsonian and The New Republic. Hollick was described by Peter Jennings as “the person who taught me about Islam,” and by countless Indians as “the man who knows more about India than we Indians” (Radio Midday, Mumbai). Island Press"

Energy-saving Google black screen version - Blackle

Due to a demand from energy conscious users, Google have created a new black screen version of their site called Blackle on www.blackle.com. If everybody used it instead of the white version, it is estimated that 750 mega watts/hour per year would be saved.

See also:

Blackle.com: Energy Saving Screen.....Bahhhhhhhhh!!!!

In the spirit of this, CableOrganizer has taken to some additional testing methodologies with regard to the internet. Some of these have some very real world ecological implications. On this occassion, we've taken to getting to the real story behind Blackle.com.

Microsoft surface,Flickr and Blackle

How to tell what I am, or What to Write Using a Life Story Template

Wonder if there is a topic more significant, compelling, or familiar to us than our own life stories as we have lived? Believe it or not, I picked up Victoria Ryce's By me, About me, in a store, and felt that this is a perfect subject that would inspire us to spell many tiny little moments that we have lived.

Moreover, this book with its templates* to write every little bit, helps ANYONE desirous of doing all-of-the-above. It also helps those who are interested in any of the following areas, such as, developing writing skills, dig the creative insights, externalize the moments to show and tell what you are, in fact. Call it autobiography or showing your true colors, to say: I am real and experienced, as well."

In short, here is an opportunity. Answer what YOU want to answer using this book's templates. There are 140+ questions at your fingertips.

*The book is full of templates or blank pages for you to fill, each page offers a question (aka clue to whatever details you could possibly add), such as:

My name, or names, and how I came to be called that (in the chapter: Childhood and family adventures)

The best boss I ever had and the worst one (in the chapter: Life as an adult)

The role spirituality has played in my life (in the chapter: Views of the world)

The saddest day in my life (in the chapter: The inner self)...

About the author: Victoria Ryce is a caregiver based in Picton, ON. She is also the author of Marketwise

. And the book By me, About me is published by Raincoast Books--Raincoast Books is the Canadian publisher of the Harry Potter series by JK Rowling.

Everwood Television Show

Welcome to the TV.com Blog for Everwood

From Booklist
Epstein, author of Crafty Screenwriting (2002), draws on his experiences writing for the television shows Naked Josh and Charlie Jade to create an essential guide for those hoping to break into television writing. Epstein starts with the big picture by examining what great television series have in common: a hook that draws viewers in, compelling characters the audience cares about, and stories that unfold naturally on the small screen and make people want to return to the world of the show every week. From there he gets into the specifics of how to write a good script. Here he tells writers to create a beat sheet--something similar to an outline--of their episode before sitting down to write the script. After offering insightful writing hints and tips on how to write comedy, Epstein walks writers through finding jobs writing for television--and how to get along with everyone from story editors to show runners once one does. Enlightening and straightforward, this is a must for anyone who wants to write for television. Kristine Huntley

Table of contents
Part One: THINKING INSIDE THE BOX
I : The Hidden Structure of a TV Series 3
What Makes Great TV? 4
A Hook 8
An "4Attractive Fantasy" 11
Characters We Never Get Tired Of 14
A Place Where Stories Walk in the Door 28
Episodic vs. Serial Stories 33
Demographics and Networks 36
The Show Bible 38
2 ° Great Episode Ideas 41
The Springboard 42
What Makes a Great Springboard? 46
How to Come Up with Great Springboards 51
What Makes a Bad Story idea 56
Mixing and Matching 62
Themed Shows 63
Continue Table of contents

Amazing Pace: Turbo-Charged Business Development

NB. The following is not about a book with a similar title, Amazing pace : the story of Olympic champion Michael Phelps from Sydney to Athens to Beijing, by Paul McMullen.

Here we are sailing in a different pace and in a different style, called busienss development. Amazing Pace: Turbo-Charged Business Development
Dr. Earl R. Smith II, ISBN: 1424186277, 183 pages.

Following is a description of the book:
I’ve never met a CEO who was really happy with the way business development was working. They all end up saying the same thing. “Traditional solutions fail to produce expected results while regularly generating unexpected costs. There needs to be a better way.”

Amazing Pace shows you how to turbo-charge business development. Over decades of experience as a CEO, board member and senior advisor, I have developed a unique approach to turbo-charging business development. It involves: 1) a board of advisors, which is populated by very senior people who are dedicated to driving the top line; 2) a different approach to resourcing and organizing a company’s senior management team; and 3) an approach that focuses on building revenue in large chunks.

This book will show you how it’s done. It will also help you avoid the pitfalls and leverage the strengths of your company. Read on—this really works!

Table of Contents
Introduction
The Conundrum that is Business Development
Chapter 1: Five Reasons Why Business Development Is So Difficult To Get Right
Chapter 2: Seven Reasons Why Advisory Boards Don’t Produce
Chapter 3: Battle at the Cottage Gate
Chapter 4: Dysfunctional Advisory Boards – A Family of Problems
Chapter 5: Advisory Boards as Business Development Engines – The Beginnings
Advisory Boards
Chapter 1: Turbocharged Business Development
Chapter 2: Benefits and Costs
Chapter 3: John’s Questions – Round Two
Chapter 4: Change Management
Planning for Two Journeys
Chapter 1: Change Management
Chapter 2: Board Design and Population
A Working Board
Chapter 1: The First Board Meeting
Chapter 2: Conflict, Renegotiation and Removal
Chapter 3: First Blood
On Leadership
Chapter 1: Leadership That Empowers – The Fire of the Mind
Chapter 2: Leadership that Limits - The ‘Completeness Doctrine’
Chapter 3: A Balanced Senior Management Team
Managing Mt. Rushmore
Retrospective
Chapter 1: Anniversary
Chapter 2: Assessing the Impact
Final Thoughts
Contact Information

Like this book? Send an Electronic Postcard Now!

Shelf Location:
Business > Industry
Economics > Business and Industry
Finance > Business and Industry
Business > Management